Showing posts with label promotion. Show all posts
Showing posts with label promotion. Show all posts

Monday, 21 April 2014

Foundation Monitoring

As I prepare for the release of book three of The Rozzers series, I like to keep an eye on what's happening with the previous two books.

Passive Marketing

As you may know, End of the Road is permanently free, and links through to the second book in the series, Cops Don't Run (0.99c). That is all the marketing I do, nothing more. This I call passive marketing (it is visible on my FB page, blog etc). I don't do active marketing (or very little, and only occasionally). If only I had the time!

So, how are the books doing?

Downloads

End of the Road has been downloaded nearly 7,000 times in the last 16 months, and has never been off the #1 spot in various categories (that's over 100 copies per week). Success? I think so, although obviously I don't earn anything from it, but then that is not my intention with this book.

End of the Road on Amazon UK (today)

Sales

Since Cops Don't Run was published in Nov 2013, it has sold 250 copies (approx 10 per week). Again, it is not actively promoted. For the first few months I was selling one copy per day. The last few months that has doubled to two copies per day. The majority of these sales are conversions from book one readers (they liked what they read in the free book and decided to go on and buy book 2) - this was my marketing plan all along.

Conversion rate

The interesting thing is that as downloads for book one show a slight decline over the last few months, purchases of book two seem to be increasing. In January, the conversion rate was 13.2 copies of EotR for every one copy of CdR bought. That rate has steadily improved, and is currently at 6.1 free copies downloaded for every one copy purchased.

 

 

Publishing

My mum, and #1 fan
As actual sales have steadily increased since January (now selling 2.2 copies per day, up from 1.2 in Jan), it would seem to be a good time to publish the third part, as I believe that the 250 buyers of book 2 will want to buy book 3 as well. If I can get them all to buy it on the release date, the book should get pushed high up the charts.

To achieve this, I plan to use the preorder option with Amazon and Smashwords, and of course announce its availability on my ever-increasing newsletter, Twitter, FB and blog.

I will also tell my mum, as she tells everybody and anybody back in my home town!

Wednesday, 27 February 2013

When Amazon picks your book up for promotion.

I received a routine email from Amazon.com today, promoting five books I might be interested in for some reason or other. Nothing unusual in that, except of the five books displayed, MY OWN book was sitting at the top of the pile, winking back at me.

Irony

Initially I laughed. The irony of Amazon promoting my own book to me! I took a screen shot and punted it out on Twitter, Ha-ha, look at this! Then I started to think about the reasons for it. Why had Amazon picked up my book to promote? And why did it get put at the top of the email? Later, a friend over in the UK replied that she had also received the same email.

Copy of the email, with my book at top

Questions

So I asked myself how many emails had gone out? There is no way of knowing, of course, but mine came from the US and I am presuming my friend's came from the UK (I'm waiting for confirmation). If these emails went out from both Amazon.com and Amazon.co.uk, then presumably they have gone out to a fair amount of people, especially considering I know somebody else who received one. What will this do to my figures? Will my sales increase as a result of this?

Monitoring

Like most ebook authors, I monitor my book sales almost hourly. I have been paying close attention to my sales since January 1, since the day my book went gratis. I know exactly how many books have been downloaded each day for the last two months. I am due to post an update regarding the end of month figures for February this weekend.

Meanwhile, I will monitor any increase in sales which might be down to the Amazon promo.

Fingers crossed!

Saturday, 23 February 2013

A Very British Blog Tour (#VBBT2013)

I'm British, definitely. Very British? Probably, despite having lived abroad for the last 10 years. And I'm a writer, one who has just started out on the road to fame and fortune and everything that goes with it, I thank you all. Sorry, his lyrics were so good that they have a way of intruding on my thoughts.

A first

Back to this Very British Blog Tour. It's my first blog tour and probably the first of many many more to come. I don't really have the time for it (I should be writing my 15 books!) and I'm not really at the stage of my new career to really need it (I have but one humble offering out there). However, I've joined it because I need the experience of blog tours and I really like the sound of the Britishness of it.

Origin

It was all started by Paul Anthony. The idea was that a British author has to answer six specific questions which are then posted on his/her blog, although the amount seems to have double since then! This author then invites other British authors to do the same, and as they answer the same questions their responses are linked to at the bottom of the original post. Thanks to Rosie Amber for her invite which is the reason for this post. Got it all? Good, neither do I, but keep reading and it'll all fall into place.

The questions

1. Where were you born and where do you live at the moment?


I was born in the city of Derby, England and bought up in the small market town of Uttoxeter. I now live in Spain.

2.  Have you always lived and worked in Britain or are you based elsewhere at the moment?


I left Uttoxeter when I was eighteen, suffering from claustrophobia. I joined the military and spent the next six years based in Tidworth, a military garrison in Hampshire. From there I was sent to Belize, Mexico, Germany, the Falkland Islands and Cyprus. My posting there achieved its goal - for me to see a bit of the world.

Shakespeare's school, Stratford
After the army I moved to Cambridge, a beautiful university town in the East of England. I spent the next twelve years there as a police officer, before walking away to become an English teacher in Spain. (I also happened to buy a house in Brazil).

3. Which is your favourite part of Britain?


Ooh, that is such a difficult question. Despite being such a small island, the UK has so many places of outstanding natural beauty along with towns and cities steeped in history. I particularly love Cornwall, with its tiny fishing villages beautifully preserved (not to mention their delicious Cornish Pasties and Creamed Teas!).

London is a place I can never tire of. Now that I live abroad I really miss my weekends in London - there is always something new to discover or stumble upon. It has to be one of the greatest cities in the world.

But quite possibly - if pushed - I'd have to say the Lake District, a national park in the north west of England (just above Liverpool). It's where I spent my second honeymoon and is one of the most beautiful places in the UK. Not only is it likely that any visitor will be blown away by its beauty, but one can always visit the Poet Laureate William Wordsworth's house, along with Hill Top Farm, the home of Beatrix Potter (who loved the place so much that she bought up most of the land to protect it from development, bequeathing it to the nation in her will).

"... and then my heart with pleasure fills,
and dances with the daffodils."

William Wordsworth


4. Have you highlighted or showcased any particular part of Britain in your books? For example, a town or city; a county, a monument or some well-known place or event?


My series The Rozzers is a true-life memoir of my time in the police based in Cambridge (although in the books the town is called Oxbridge). I don't really identify the city to help protect myself from possible libel!

London City, where tiredness takes a backseat
Another series I have started to write (working title Dover Lord) is based on Dover Castle (the key to England), as a group of survivors meet there following the demise of civilisation as we know it. Interestingly, I have yet to visit the castle!

The Humptybackcrocodillopig lives in East Anglia, and can be found at the bottom of my old home just outside of Cambridge (childrens' series), along with the Owlbatross and other strange animals.

My magnus opus, The Dream Makers (a six-book serious of high fantasy) sees the protagonist make his way to a stone circle in Wiltshire - not the current Stonehenge. He sees what was constructed there 25,000 years earlier, and why it was constructed.

5. There is an illusion - or myth if you wish - about British people that I'd like you to discuss. Many see the Brits as 'stiff-upper lipped'. Do you think that is correct?


View from London Eye;
I didn't see the 'people' at the time of photo
One of the greatest things about leaving Britain is that you get a greater perspective on the country and its people, as well as learning what other nationalities have to say about us.

For some reason, the British carry a lot of stereotypes and garner a lot of opinions from other cultures, most of which is utter twaddle. Unfortunately, we are responsible for much of it. No, British food is not terrible: it was - 40 years ago - but life moves on. (Trust me, the British food revolution is coming to a town near you.)

I think the Brits vary just as much as any country of 90 million people do, and generalising does not work. What I mean is: whilst the older generation are generally 'keep-your-distance-or-I-might-catch-something', the youngsters are very continental kissy-cheeky. Brits apparently don't learn other languages, yet most of my work colleagues speak two or three other languages (I can get by in Spanish and understand Portuguese fairly well). The list goes on.
Windsor Castle, along the avenue

What the Brits do have in common is: a love of alcohol (we can't have fun without it); a love of varied food; a love of pets over their own children and an incredible ability to produce great music (do you know that in 2012, British artists accounted for 12.5% of ALL world music sales?).

Stiff-upper-lip? I think we are tough, having lived through the depravity of the 2nd world war when we stood alone against Hitler, and we don't like whingers or weaklings. It's tough, but I'd rather you didn't make a fuss, there's a good chap.

6. Do any of your characters carry the 'stiff-upper-lip', or are they all 'British Bulldog' and unique in their own way?


Absolutely not! My characters are based on real people I have had the good fortune to meet in my life - real people with real feelings and issues, both British and foreign. James Bond has moved on from that, so must we!

Changing of the Guard, Windsor Castle

7. Tell us about one of your recent books.


I am writing (somewhere in the region of) fifteen books in total, but have only epublished one so far. End of the Road is a short story (15,000 words) and part one of The Rozzers, a five-part series based on my life as a UK cop. I have been amazed with the success of my humble offering so far; it spent 18 days at #1 on Amazon.com (Law Enforcement) and hit #8 in the UK for memoirs. It is currently free but you'll be expected to pay out for the next book (Cops Don't Run) which will be released in the next few months!

8. What are you currently working on?


Cops Don't Run is my focus at the moment. After the success of part one, I really want to get this one out there and earning some pennies! It's on its 2nd draft and will shortly be sent out to beta-readers for their opinions. Then I must turn my attentions to book 3 in the series as well as my first stand-alone novel, Filthy.  
Filthy tells the story of an English teacher out here in Spain who gets a job listening into phone-tappings of British gangsters on the Costa del Sol on behalf of the Spanish police. It all goes wrong when he heads down to the coast to where the operation's targets live.


9. How do you spend your leisure time?


That's an easy one to answer - I don't have any! My wife and I have been running our own business out here in Spain for the last year and a half. It is growing and we are very pleased with it but it takes up all of our spare time! For example, in the next few months we are moving into newer, bigger premises. It's great to see it doing so well but spare time? If I do get any, I write and try to stay off the Twitter and everything else that indie-authors need to progress, which is difficult.

The Lake District

10. Do you write for a local audience or a global audience?


I write for anybody who can read English! We're living in exciting times, there has never been a better time than now to be an author. My books will appeal to any British person, no matter where they might live. Filthy will appeal to English teachers around the globe, as much of it will hold true to the experience of those intrepid ex-pats in various, far-flung places as they try and teach students our much loved English language.

The Dream Makers will appeal to fantasy fans everywhere, or anybody who has a passing interest in our dreams and why we have them.

My audience is global, you can be sure of that.

11. Can you provide links to your work?


I wouldn't be much of an author if I couldn't! Here goes (deep breath) ...
Now, from what I understand I need to invite other British authors to do the same as me (I've invited three so far - as soon as they respond, I'll link to them below). If you are a Britauth and would like an invite, please leave your details and request in the comments section below.

First to respond is Deborah C Foulkes, a Yorkshire-based writer (click name to see her answers).

Thank you for reading this far!

Diem. 

(not yet proof-read)

Friday, 1 February 2013

Progress update - when giving away is fun!

Since I epublished my first book last May (2012) it sold about 10 copies per month. It wasn't making me any real money and watching the stats was getting a tad tedious. So I came up with a great idea: Why not just give it away and get more readers? So I did, and this is what happened.

Zero-ing it

 I popped over to Smashwords and reduced the price to zero. I watched it carefully to see what would happen. First, Smashwords pumped the price change out to Sony etc over a week or so, but nothing really happened. The book was hardly moving, just as before. I kept checking to see if Amazon had price-matched but my book always seemed to be at the original price. Sales remained unchanged.


Results

Then, early January, things began to happen. I accidentally discovered that my book had been downloaded about 25 times on Amazon US. I had been missing these figures because they are difficult to see when checking my account, as they are off the screen over to the right. I hadn't been scrolling the list sideways. In the UK just a handful of downloads were recorded.

And so began my addiction of checking the downloads every time I passed the computer. Watching those numbers grow and grow was too exciting to be ignored. And they did grow. I was soon in the top twenty and even top ten list in various categories, but then it began dropping down a bit before hovering around the #30 mark.

Author's page update

I quickly updated the book info on Amazon's book description, quoting various reviews and making the book more buy-able to viewers (to see what I mean, have a quick look at my Book Description and Editorial Reviews over at Amazon.com).

This worked, as the book began climbing again. By then end of January my book had been downloaded 155 times. That's 155 people walking around with my book on their device. The downloads were as follows.

Amazon.comx90
Amazon.ukx60
Smashwordsx5

That is an average of 5 books per day, which is continuing into February. I watched with glee as Amazon's automation began promoting the book as 'authors who viewed this book also viewed...' etc. The book also began climbing the categories I had put it in.
#1 in Law Enforcement, Amazon.com

The top spot

This morning, as I checked my book's progress, I yelled out and scared the wife. It was listed as #1 in Law Enforcement on Amazon.com. Let me say that gain, NUMBER ONE! Her only reply was, 'Yes dear, but that's because you are giving them away...' I had to explain to her that the other people who were competing against me were also giving them away, and that I was obviously doing a better job of giving them away than they were!

I have other things planned to improve this book's sales, and the follow-up books, which I will tell you about in due course.

So the groundwork has been set, and all I need to do now is get book two in the series out there, and hope that some of those readers of book one get around to leaving reviews, signing up for my newsletter and BUYING book two.

Fingers crossed.

Saturday, 3 November 2012

Why I'm giving all that hard work away - for free!

End of the Road took me several months of hard work to complete. It was also my first ever self-published book, so the learning curve was sharp. That was six months ago and that milestone was trumpeted across my on-line platforms loud and clear. I was dead chuffed. Cops Don't Run, part two of The Rozzers series, is begging to get the same treatment, and I hope to publish that soon.

Free? Yeah, like that is gonna change anything...

Dismal sales

Looking back at the dismal performance of my first ever book worries me not. End of the Road has been on sale for 0.99c and in that time it has been downloaded just 22 times. You see, it was never in my plan - nor did I expect - to sell this short story just yet. I'm laying the foundations for future sales.

Publishing

I plan on publishing 15 more books outside of The Rozzers series - from adventure and high fantasy, to children's books among others. I'm sure that that number will increase over time. Part of my planning has always been to give this first book away. Why? So that it reaches a wider audience, increases reviews of it and leads to sales of the follow up book, Cops Don't Run.

Tonight, I changed the sale price to zero on Smashwords, which will filter through to Amazon shortly.

Big jump in page views!

Nothing to lose

What do I have to lose, after all? Over the last six months my book was 'viewed' on Smashwords, on average, once every two days. Just viewed, not bought, although it made a hand-full of sales on Amazon. Within hours of giving it away, those viewing figures jumped to 35 views. Effectively, two months worth of views in a few hours.

I look forward to monitoring this humble experiment and reporting back with details. If you'd like to get the ebook for free, then click on the relevant link below to take you directly to the book. If you're just interested in the experiment, check back in a few weeks time.

Tuesday, 14 August 2012

Why you should have a Facebook Author's Page

If you haven't got yourself a Facebook Author's page then you are losing out as a writer. We spend a lot of time on Twitter and writing blog posts to build up a following, in the hope that these people might just buy our books and spread the word about us. I know I do, my Twitter account currently has just under 6000 followers. Big numbers, eh? But that's nothing compared to my Facebook page, which was a lot easier to do and is far less time consuming.

Maybe you hate Facebook and refuse even to contemplate opening a profile? Maybe you are an addict? As an author, whatever your views, you must get yourself a Facebook page for promotion purposes. I'll tell you why in a minute.

What is a Facebook page? A page is nothing to do with a profile. To get on FB, you need a personal profile page, which is what most people have. If you don't want a FB personal profile, you can open it and then choose to forget about if you wish, using it as a platform to open your author's page. A FB page is completely separate from your profile. Think of it as a business site, a free platform to promote yourself as an author. It takes seconds to set up and can be modified/individualised to your needs. Keep it branded! By this I mean it should be instantly recognisable as you in your Twitter account etc. If you want to take a look at one, take a peek at mine > Diem Burden's Facebook Page. (For branding purposes, compare it to my Twitter page > https://twitter.com/DiemBurden. See how instantly recognisable they both are as my pages?)

Screenshot 1 (Diem's Facebook Author's page)
Give it a url name associated with you. For example mine is https://www.facebook.com/DiemBurden. Easy to remember, easy to promote. Once you have set up your page invite your Facebook/Twitter friends to visit the page and 'like' it. They will need a FB account to do this. You don't have to be friends with them on FB for them to like your page, and you cannot access their profile unless you become 'friends'. You will soon see the numbers begin to grow.

Once you have 30 likers, you will be able to access the stats (called insights on FB), and this is where it really begins to get interesting. My numbers have risen steadily, and the first thing I did to get going was to invite my personal FB friends to like the page (I have 167 personal friends). 69 of them obliged, and 55 others from Twitter etc came across and liked it too. So now I have a total of 124 people who have liked my page since I opened it 11 months ago. I know what you are thinking, 124? That's not impressive. It is, believe me. I'll tell you why but before I do let me tell you what this liking of the page achieves.

Whenever I post something on my page, it appears in the timeline of all of the 124 people who have liked the page. For this reason I don't duplicate it by posting it on my personal page too, as my friends and likers won't appreciate it twice! Usually I post something that 'encourages' them to either comment on my post or to like the post. If they do, this does two things for me. First, that post then appears on their own timeline, and is instantly visible to everybody who is friends with them too, ie people who are nothing to do with me or my page (a bit like a retweet).

Screenshot 2
On average, my 124 likers have 344 friends each. So if just one person acts on my post, it gets punted out to about 124 strangers, who all get to see my post/name/brand. Some then visit my page and end up hitting the like button too. That's another 124 friends of a liker, thank you very much. The more people who comment/like the post, the longer it stays at the top of the timelines (FB timeline defaults to 'top stories', so those with the most comments/likes appear at the top of the timeline for longer, so more people get to see it. Feel free to open up a conversation in your post!).

OK, I'm in danger of losing you here, so here's the dessert. My 124 likers have, in total, a staggering 42,617 friends between them! (See screenshot 2) And that figure is growing each day as they add more friends to their FB account, with no extra work on my part. (See screenshot 2. The number of 'friends of fans' has increased 2.36% in the last week alone.)

Let me repeat that, one hundred and forty-two thousand potential customers. Makes my Twitter account seem like chicken-feed! And remember, each new liker brings with them all of their friends. It is down to you what you do with them.

The numbers are potentially so big I've decided to use FB page as my principle page. By that I mean I want as many likers as possible on here, just so that I get to reach their friends too. So I use it by rewarding these people with promotional copies, news first etc and I ONLY write about me and my books. I don't want people to get bored with my mundane life - that's what FB personal pages are for!

I am not overly-promoting my page yet, and when I do I expect to see the amount of likers grow considerably, and with it, the amount of 'friends of fans' exponentially.

There are various other advantages to FB pages which I won't go into here. The stats are amazing, and if you want to know more about how to read that info I recommend visiting this really useful post by John Haydon.

I did an experiment with FB advertising too. I set the maximum fee to $30 and designed my advert. I arranged for the advert to appear to Facebookers who had a friend who had liked my author's page. It was an interesting experiment and something that I will post about once the figures have been analysed. You can see an example on the right-hand side of screenshot 1 above.

So, you're probably slaving away on Twitter to build up a following, whilst ignoring the simple - yet priceless - Facebook page. Come on, what are you waiting for..?

Friday, 11 May 2012

Why I'm not asking you to buy my 1st ebook

I've worked damned hard to get this first book out. I want it to sell and to sell well. Eventually, I want to be able to give up the day job and commit full time to writing all the books that I have lined up. So why aren't I promoting my first baby? Why don't I want it to sell just yet?

That's easy. If you buy it and like it, you won't buy anything else from me. The reason? I don't have anything else to sell you just yet, and by the time I do, you might just have forgotten about me!

Do not buy my book!
Once I have written the next four parts to The Rozzers, each priced at 99c, I'll put them all together in a collection for $2.99. Then I'll gladly give you End of the Road! That's right, it'll be free. And the reason being is that if you like it, you'll want to buy the next 4 books, which will all be available as a collection. So if you buy that instead of the 4 individual books, you'll save yourself $1. You'll buy the collection, and not the individual books, I know you will. Of course you will, don't get defensive, we all do that!

That works for me though, because I'll earn more royalties that way. If you were to get the 1st book for free, then the next 4 books at 99c, I'd earn less than if you got the freebie, then bought the collection afterwards, saving yourself a quid. We'd both win.

Once that collection is out there, I'll start actively promoting End of the Road. In the meantime, I won't get upset if you do buy the first book, but only if you do forget me later!

The only active promotion I will be doing is encouraging my readers to leave a review if they liked the book. And what's wrong with doing that?